Plastic ban in European supermarkets by 2025 and solutions (11)
2025 年 6 月 4 日
(El secreto de una cafetería neoyorquina que usa un vaso para aumentar las ventas un 40%)
Cuando James, un analista financiero londinense, entró en la sala de reuniones con un vaso de papel impreso con un código QR de huella de carbono, lo primero que dijo el cliente fue: “Sus acciones de protección ambiental son impresionantes”. Tres meses después, el proveedor de café consiguió un pedido corporativo de 2 millones de libras.
Esto no es casualidad: estamos en la era de la reconstrucción del valor de los vasos de papel.
Chapter 1: Mobile billboards, underestimated by 99% of businesses
▍ Hidden Economy of Paper Cups
15 minutes of brand exposure: average consumer consumption time = effective advertising exposure (Harvard Business Lab)
Low-cost customer acquisition: The cost of a single brand exposure for a personalized cup is only $0.002 (compared to $0.05 for digital advertising).
Viral power: The Instagram share rate of the cup design increases by 300% (by reserving a photo area).
Action plan:
Design a thumbnail photo area 5 cm from the cup’s mouth (solid color background + brand label).
▍ Environmental protection is the key to traffic.
(Data source: Global Packaging Consumption Report 2024)
Case study:
Brazilian brand “Café do Ponto” embeds plantable seeds in the bottom of its cup.
✓ TikTok song streams reached 270 million times.
✓ Average customer spending increased by 34%.
Chapter 2: Personalization: Let Paper Cups Make Money for You
▍ Touch creates premium value
Thick kraft paper cups increase perceived product value by 28% (MIT haptic experiment)
Concave and convex logo printing increases brand recall by 91% (German BAKO case)
▍ Technology triggers consumer behavior [Scan the QR code on the cup body] →
▍ New formula for global buyers to buy
Old philosophy: The lower the unit price, the better
New rule:
Cost to acquire a cup = (paper cup purchase price – advertising cost savings) ÷ customer conversion rate
Calculation example:
When personalized cups increase costs by $0.03, but reduce advertising investment by $0.1 and increase the conversion rate by 15% ——
✅ The actual cost of acquiring a cup is reduced by 38%
Chapter 3: Three steps to enter the international market
▍ Certificate of conformity = entry
EU 2025 Plastic Tax: €0.2/unit for non-biodegradable cups
Amazon Search Power: FDA-certified products have a 37% higher click-through rate
▍ Production capacity is a key factor in capturing business opportunities
(Data source: White Paper on the Global Catering Supply Chain)
Act Now: 3 Questions to Ask Before Buying Paper Cups
1. Will this cup give me free visibility on Instagram/TikTok?
2. Can its environmental impact be included in next year’s ESG report?
3. Can the supplier provide compliant samples with my company logo within 7 days?
Why do buyers from 23 countries choose us?
500,000 bamboo fiber cups were supplied to the German supermarket chain Lidl, enabling it to obtain EU Green Procurement Label certification.
▸ Global compliance: pre-installed food contact material databases for 46 countries.
▸ Ultra-fast response: prototype design within 24 hours → physical testing within 72 hours.
▸ Cost reduction: PLA cups are similar in price to traditional PE cups.
Differentiation design of this article:
(The secret of a New York coffee shop that uses a cup to increase sales by 40%)
When James, a London financial analyst, walked into the meeting room with a paper cup printed with a carbon footprint QR code, the first thing the client said was, “Your environmental protection actions are impressive.” Three months later, the coffee supplier landed a £2 million corporate order.
This is no coincidence: we are in the era of rebuilding the value of paper cups.
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